3 years ago I had 77k traffic on Semrush. Today 1.6k.

My website went from 77k monthly organic visits to just 2k, and I can't figure out why.

The drop happened over roughly 3 months back in 2023. Since then, I've rewritten content, created topic clusters, improved SEO across the site, and even migrated from WordPress to Shopify.

Nothing has helped, and traffic has never recovered.

Has anyone else been hit this hard by a Google update or SEO issue? What was the cause, and did you manage to bounce back?