Maybe we've forgotten what "premium living" actually means

Rant

I used to live in an older apartment society.

There was no fancy clubhouse. No co-working space. No infinity pool. No 50-page amenities list.

But there were lots of trees, a small balcony, privacy and peace.

In the evenings, I could sit outside with a cup of coffee and just relax

The people were nice too. Neighbors actually knew each other. There were a few small grocery and vegetable shops inside the community selling things at reasonable prices. Daily life felt convenient.

Now, because of work, I'm staying in a rented "premium" apartment community.

Honestly, I don't understand what is premium about it.

The neighbors are far less friendly. Everyone seems busy, distant, or entitled.

There are plenty of commercial spaces, but most of them are either empty or occupied by expensive stores that hardly anyone seems to use. Most residents still order online or go outside for shopping.

Privacy is almost non-existent. From the balcony, someone is always looking into someone else's home. If your curtains are open, chances are another apartment can see straight inside.

There's a swimming pool right in the middle of the towers where hundreds of apartments overlook it. I've barely seen anyone use it.

The tiles are better. The fittings are better. The lobby is better. The security uniforms are nicer.

But somewhere along the way, it feels like we've replaced comfort with features.

Peace, privacy, greenery, convenience and good neighbors used to be the luxury.

Now luxury seems to mean a bigger brochure.

Posted Jun 2, 2026, 1:10 PM UTC

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