B2B marketing is harder than building solo - Jira marketplace app

Hey everyone,

For the last few months I have been working on a Jira test management app based on the frustration points that I have been observing as a software engineer. I genuinely think product is good and I would definitely use it at work (duh moment, i know). The people I demo'ed my product to or got feedback from all say that I am onto something and the idea is novel but damn, it is EXTREMELY hard to get the fucking app installed.

No matter how hard I try to make my Jira app listing/website SEO tuned, without those first ~20 installs and first few reviews, my app is basically a ghost. The sad part of all of this is that even people i call friends are 'too busy' to install it and give it a try. I know i am not gonna make millions from this and it will probably fail like many of the startups but it is so annoying to not even being able to in-validate my idea.

Has anyone had a similar experience in a competitive channel like Atlassian marketplace apps? It is been few months since launching and I feel stuck since nothing happens no matter what I try. Looking for some advice from people who were in a similar place.

Thanks in advance!