AI Citation Drift Study by Sistrix. Citations Are Highly Volatile!

TL:DR: Even if you get cited by AI it may be just temporary.

What else does the AI citation "drift" study by u/Sistrix say?

• Most AI search results rotate their sources to some extent.
• Some are more stable than others.
• Brands are most stable, news items the least.
• Evergreen content is preferable as a source for AI chatbots.

So it's not like in SEO for organic results that you rank for months or years.

You may drop out sooner or later. It is even highly likely.

In short AI citations are highly volatile or unstable.

Here is the study link: https://www.sistrix.com/blog/ai-citation-drift-how-stable-are-sources-in-ai-search-results/