I built a tool that scores your B2B copy for bullshit (0–100). Here's what I learned

After reviewing 200+ cold outreach sequences and B2B homepages, the patterns 

are always the same.



"AI-powered." "Seamlessly integrates." "Drive sustainable growth." 

"Empower your team."



Every company says this. None of it means anything. Buyers tune it out 

before the second sentence.



So I built a detector. Paste any copy, get a score from 0 (honest) to 100 

(pure concentrated bullshit), plus the exact phrases dragging you down.



Score under 30: someone on your team actually knows how to write.

Score 60–80: standard enterprise copy. Forgettable.

Score above 80: your buyers are rolling their eyes.



Free, no login: https://zerohypelab.com/bullshit-detector/



What's your score?

Posted Jun 3, 2026, 11:49 AM UTC

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