Is it still profitable for kpop companies to put so much money into glamorous music videos?

This isn't meant to be shady but just like a genuine quesiton for people that may have a better insight into this. Youtube views on kpop music videos (and everything in general) aren't nearly as high as they used to be. It's common nowadays that I see music videos from kpop groups that are definitely still popular but they seem to struggle reaching even 40 million views. Very often the music videos still seem like they needed high quality production and yk styling, outfits, locations, a huge crew...

Seems very likely that these things cost a lot of money, at that point is it still profitable? I'm assuming yes because kpop companies don't just do it for the fun of it but like I'm wondering how