r/IndieDev•
dozdeu

Are you running ADs for your games?

Hello fellow Devs, I am Angel, and I've created a game Rail Route and made its whole marketing strategy. We've done quite well, with over 200k copies sold, in this super dispatcher niche.

The key here is, we are doing flat for over more then 5 years, keeping fresh inflow of players, and such the sales. And hopefully, we'll be doing same for next years to come. We always were promoting Rail Route onto Meta / Reddit ads platforms, running ads nearly constantly past those 5 years, driving the inflow of potential customers onto our store page.

The key is having the ads properly localized and running micro budgets all over the world, where potential niche audience is present. We are running around 14 localizations ad sets with multiple ads in those to drive the clicks, reaching CTRs around 6-9% with cost lower than $0.08 per click.

Past year, I've been really into AI-research and its practical excerisizing. I've been using AI as a productivity tool boost since the November 30, 2022, when Chat-gpt came out. But lust year, I started to use it as a programmers and was creating one personal project after another. It's brutal, what can do that AI do nowadays. If you just have a vision and knows what to be delivered, you will have it delivered.

Anyway, I've created myself a meta ads mcp, which works great and we don't need to click in that slow ads interface anymore which was really pain in the ass. The job that took you 2-3 days to setup ads is done in 10mins. The ads are also created, we using AI / AI-edited ads since the gpt image availability, but now the whole automation is complete with localization and setup. Last year, I needed a tool to place text overlays over the ads, but now, the llm can do the text edits quite well!

It costs around $50-$80 to do a campaign on tokens spend (I haven't optimized the agents much) but you have the ads generation (1:1, 9:16, 16:9), localized to all regions (including changes in the creatives) and ad setup done in half a day, instead of two weeks. It's insane. You can have fresh audience, fresh creative on a weekly basis, if you want be real into it. I am too lazy for that, rather spending my tokens just yet another personal project of mine.

Anyway, TLDR: I am looking for a studio / person, who is selling some on Steam already, has not been on meta ads platforms yet, and want to give it a try. I want to validate my idea which is working great for our game. The key is, you must have a good game, meta ads account and budget $700 for ads spend for month. I'll do you the ads and setup (my agents) for free including the LLM cost, you'll earn the money, if you have a good game that converts :).

Posted Jun 3, 2026, 11:56 AM UTC

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