What makes a good insurance broker?

Do not blindly trust any broker just because they have a website or app. Check the following:

  1. IRDAI registration Verify that the broker is registered with IRDAI. IRDAI has a list of registered brokers on its website.
  2. Multiple insurer tie-ups A broker should be able to show plans from multiple insurers, not push only one company.
  3. Clear explanation of exclusions If they only talk about benefits and premium, be careful. A good broker explains what is not covered.
  4. Claims support Ask what happens when you have a claim. Will they help with documentation, hospital coordination, reimbursement follow-up, and escalation?
  5. No mis-selling Avoid anyone who says things like “everything is covered,” “claim is guaranteed,” or “pre-existing disease does not matter.” These are red flags.
  6. Policy wording, not just brochure Always ask for the official policy wording. The brochure is marketing. The policy wording decides the claim.

Here's a list of the most trusted insurance brokers in India, each of the firms has their own selling point, but I advise you to conduct a comparison based on what your priority is when choosing a broker.

  • Bajaj Capital Insurance Broking Limited
  • Policybazaar Insurance Brokers
  • Turtlemint Insurance Broking
  • Marsh India Insurance Brokers
  • Howden Insurance Brokers India
  • Anand Rathi Insurance Brokers
  • Mahindra Insurance Brokers

Posted Jun 3, 2026, 12:00 PM UTC

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