I wrote about the things we want to want (and why getting what you desire often feels like arriving at nothing)

Last year I took 27 flights across Africa. Mostly for work. A colleague told me: "Khalil, in two years, I saw you only once pursuing what you love doing." That one sentence sent me into weeks of thinking about what I love versus what I need to do.

But the real discovery was a third category I hadn't expected. Things I want to want.

They are not the things that I actually desire, but rather things where I liked the idea more than the thing itself.

I wrote about it through Žižek, Schopenhauer, hedonic adaptation, and my personal life experience.

Still finding my rhythm with the newsletter. Would love to hear what resonates or doesn't and how do you grow your substack.

Posted Jun 3, 2026, 1:12 PM UTC

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