Building an AI-native company - Starting with self-improving marketing

Me and my co-founder are in Germany building stuff together. I build, she does marketing. Wanted to share where we're at.

A question we keep asking ourselves is how to get more done with a tiny team, since we want to stay small and independent. That's what pushed us to go AI-native. Not bolting a chatbot onto things, but building the product so an agent can actually run it, and using agents to cover the work two people can't. I know that their is a lot of movement in the space, but there is nothing that really works yet.

To scratch one of our own itches, we made BrightBean Studio. Open source, self-hostable, so that everyone can use it and improve it. On the surface it's a social media scheduler, posts to all the platforms. Boring, plenty of tools do that.

What's underneath is the part we care about. An agent can run the whole thing:

1. Writes and schedules the posts
2. Pulls the analytics back after they go out
3. Then an agent can uses those numbers to update it's internal state and write better posts next time

Nobody sits and reads a dashboard. The agent closes its own loop and improves on its own. That self-improving bit is the whole reason we built it. And yet you can still check what the agent has scheduled and planning to publish.

Why open-source? Two reasons:

• We can to contribute to the ecosystem and push it forward, ideally collaborate with others who have the same issues
• If you're handing your social accounts to an agent, you should be able to read the code that's touching them. AGPL and self-hostable means no black box.

I created the first version of BrightBean Studio in about 3 weeks. Around 50K lines, 12 platform integrations. We crossed 1.7k stars and 350 forks on GitHub in the first month.

Now it's live and free to self-host, and I'm trying to get it in front of people who'd actually wire an agent up to it. Here is the public repo.

Two things I'd love your input on:

• What are your thought on trusting an agent to run your real accounts, or only a throwaway? What approaches are you trying and to what areas are you planning to expand this type of workflow?