Hey everyone!

  
In March, I launched my Baby Tracking app (https://apps.apple.com/us/app/baby-feed-tracker-nursing-log/id6758861133). It did well, averaging \~1-4 impressions a day organically (had a nice initial spike from a reddit post).

  
Since then, I've made multiple updates, added multiple features, and changed titles/subtitles/keywords a few times in an attempt to learn and funnel down my ASO. One pain point was with the big new features came going from a baby feeding focused app, to a general baby tracking app, which I suspect has hurt me in the keyword department over time and trended my conversion rate downwards.

  
On the other hand, over the last 6 weeks I've been using my Apple Search ads credits and testing strategies out, and have updated keywords multiple times. Both of these things may have led to higher impressions with lower conversion rate. I've read that indexing takes 2-4 weeks after updating titles/subtitles/keywords to start to see trends. Is this still the case?

Any thoughts or tips would be helpful. I'm not sure where to go from here. My gut says "go back to an older name/keywords" but I still think that may be muddied by other things I was doing at the time.

Tips for improving my baby tracking impressions/conversions?