Starting an agency + SaaS for SMB customer acquisition, retention & referrals (looking for feedback / collaborators)

I’m in the process of starting an agency focused on SMBs (restaurants, med spas, massage/wellness salons, etc.).

The model combines:

• Customer acquisition via Meta ads (lead gen + bookings)
• My SaaS for gamified engagement (3 prize box system where customers always win a reward)
• Customer account system (store rewards + track usage)
• Referral system to grow the customer base
• Basic ROI tracking (redeemed rewards + campaign performance)

The goal is to build a full system that handles:
acquisition → conversion → retention → referrals

I’m currently in early stage and looking for:

• feedback from people who have experience scaling SMB marketing / lead gen
• criticism on whether this model actually works in practice
• potential collaborators (ads, growth, or SaaS experience)

If you’ve built or worked with similar systems, I’d appreciate your input.