Ep. 65 - How to Respond to a PR Crisis the RIGHT Way

https://www.youtube.com/watch?v=iPP5XXlPrRU

In this week's Public Relations Declassified livestream, Jeremy Knauff breaks down exactly how to respond to a PR crisis the RIGHT way to help protect your reputation.

Key Takeaways:
• Your strategy for handling a PR crisis will make or break your brand

Outline:
• PR crisis response decision tree
• Develop a solid strategy and messaging plan
• Pitch quickly and aggressively
• Maintain momentum through and after the crisis

Jeremy's PR PSA:
You don’t get to dictate the terms of a PR crisis, and following the wrong strategy can cause irreparable damages to your reputation.

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