I’m repositioning my iOS logic puzzle app from “classic collection” to “calm daily brain training”

I’m building an iPhone/iPad puzzle app around Simon Tatham-style generated logic puzzles.

App Store: https://apps.apple.com/us/app/simon-tathams-puzzle/id6756353841

The easy positioning is for existing fans: classic rules-based logic puzzles, clean mobile controls, offline play, daily challenges, replays, stats, and tutorials.

The harder part is explaining the appeal to people who have never heard of Simon Tatham before. “Classic generated logic puzzle collection” is accurate, but it probably sounds niche and dry. Recent feedback pushed me to think about a more emotional frame: calm brain training, daily mental reset, and satisfying problem solving.

So the build-in-public question I’m working through now is: how do I keep credibility for old-school puzzle players while making the first impression approachable for casual iOS users?

A few product changes I’m considering:

• stronger first-session onboarding for new puzzle types
• clearer progression instead of just exposing many puzzle types
• App Store screenshots that sell the feeling of solving, not only the feature list
• a better “daily reset” loop around daily challenges

If you’ve positioned a niche app for a broader audience, I’d be interested in how you balanced accuracy for experts with clarity for new users.