I have a theory about this marketing run.

I initially felt some type of way about the lack of marketing the first two seasons got vs the upcoming season. Like yes it centers lestat since its his book BUT we are also seeing a bit of a heated rivarlyesque marketing strategy. I wonder if they were more willing to market and promote this season becausev another gay love story was really popular. Heated rivalry blowing up and now we have a similar marketing run for this season. I don't think that's coincidence.