What is Digital Marketing ?
Online marketing. Promoting products/services using internet + digital channels so people buy. Digital marketing is the use of websites, search engines, social media, and email to promote products and services. It enables businesses to target specific audiences, interact with customers in real-time, and measure campaign performance.
It provides measurable data to optimize campaigns Enables 24/7 engagement Builds long-term customer trust—leveling the playing field for brands of all sizes.
Mobile-first: 90% Indians use mobile for internet. UPI, Zomato, Meesho = mobile apps.
Social Commerce: Insta, FB shops. "Buy now" on posts.
Video Content: YouTube tutorials, Insta reels for product demos.
Influencers: Nano-influencers (<10k followers) work for small brands.
Target Audience: Who will buy? (Age, city, interests)
Content: Ad copy, image, video.
Platform: Where to run? (Google, FB, Insta)
Budget: How much spend? (₹500/day or ₹1L/month)
Track: See clicks, sales, ROI.
Posted Jun 5, 2026, 4:44 AM UTC