We launched an AI review tool. Founders ignored the main feature.

Hello guys!

A few weeks ago I launched an MVP called AppRoast.

The original idea was simple:

Use AI to analyze App Store / Google Play reviews and generate a brutally honest “roast” explaining why users hated an app.

People liked it.

But after talking to founders, indie devs and PMs, I noticed something unexpected:

Almost nobody cared about the roast.

They kept asking questions like:

What surprised me most was this:

People cared way less about generic dashboards and way more about:

So the product slowly pivoted from one-time review analysis into:

• complaint trend detection
• release/review monitoring
• competitor comparison
• rating-change alerts

A few things that seem surprisingly useful so far:

• analyzing up to 2,500 recent App Store + Google Play reviews
• tracking up to 8 competitors per app
• comparing your app vs one competitor or the whole category

My takeaway so far:

For SaaS/mobile founders, review monitoring feels valuable only when tied to changes:

• what got worse after release,
• what users suddenly complain about,
• what competitors fixed before you did.

Curious:

If you own a SaaS/mobile product, would you rather have:

A) a live dashboard you occasionally check

or

b) a weekly “what changed” report with only important shifts?