Most founders don’t have a churn problem, they have a value gap

Most founders don’t have a churn problem. They have a value gap.

I see it when users sign up, poke around, and never build a habit. The product may be good. The timing or use case just isn’t sticky enough.

Example: someone tries your tool for one project, gets value once, then disappears. No urgency. No repeat use. No reason to come back.

Where do you think your users stop caring?