SearchTides GEO Services What They Include and Why They Matter?

For years, most of the focus was on rankings, keywords, and backlinks. But now it feels like brands also need to think about whether AI tools can actually understand and reference them when people ask questions.

From what I can tell, GEO seems to focus on things like:

• Creating content that directly answers common questions
• Building strong entity signals so AI systems understand your brand
• Earning mentions from trusted third-party websites

Curious if anyone here is already thinking about GEO as part of their marketing strategy, or if you're still mostly focused on traditional SEO for now.

Do you think AI visibility is becoming a separate discipline, or just the next evolution of SEO?