If the Luce fails what will happen to Ferrari?

Plenty of online expletives around the Ferrari Luce. Yet it was a very deliberate and controversial attempt for Ferrari to fall in line with EU regulation. In March 2023 the EU passed a law mandating 100% emission reduction (effectively a ban on ICE vehicles) by 2035. In December 2025 this was walked back to a 90% reduction in emissions, while the remaining 10% would need to be compensated with green steel and use of sustainable e-fuels or bio fuels [ref]. Not sure how they would control what an owner put in their car after it leaves the showroom...but I digress.

In the past Italy has lobbied the EU to give boutique manufacturers like Ferrari, Lamborghini, exemption status from the law, arguing that the volume of vehicles is so low that CO2 emissions from these manufacturers is a drop in the bucket compared to overall industry emissions [ref].

The in February 2026 Lamborghini switched the Lanzador from full EV to plug-in hybrid after EV interest was nil [ref].

The Ferrari Luce and future EVs need to sell at a ratio of 9:1 to their entire ICE collection. This seems like an impossible hill to climb. The Luce was designed for the exact purpose to expand the Ferrari market. To find buyers in rich wives and tech bros. It may do the opposite. The more I think about it the more I realize the Luce is the hail Mary attempt in the face of an existential threat.

If the Luce fails does Ferrari cease to exist? Is exemption status is the only option for Ferrari? Or are we completely wrong and the Luce will be the savior? (they clearly named it in hopes of this).