Absorbent high quality towel recommendations?

I bought some Matouk towels about 8 years ago and *thought* I was buying it for life. They were super absorbent and soft for a couple of years but they didn't age well. Now they're a bit rough and lost the absorbent edge that made them so awesome in the beginning. Definitely not worth the price.

Looking for something with that absorbency and softness. I have read about Turkish cotton. I am considering Quince but would love some feedback. Other brands? Has anyone used the Turkish cotton towels from Costco?

Appreciate insights. Thanks.