Punishment ideas for my bratty sub

I'm looking for advice and punishment ideas from experienced Doms because I've run into a situation where my usual consequences just aren't working anymore.

To be clear, the bratting is playful and part of our dynamic. He's not malicious, abusive, or genuinely trying to undermine the relationship. The issue is that he's a lot. He's incredibly attention-driven, has ADHD, and seems to have an endless supply of energy when it comes to pushing buttons.

If he wants attention, engagement, or stimulation, he'll start bratting. What starts as teasing can quickly turn into arguing for the sake of arguing, talking back, finding loopholes in instructions, deliberately being difficult, calling me names, pestering me when I'm busy, and generally doing whatever he can to get a reaction. Sometimes it feels like he's physically incapable of leaving a button unpressed if he knows it's there.

The challenge is that traditional punishments don't seem very effective because he enjoys physical punishment. Spankings, impact, and most forms of physical discipline are things he actively likes. Instead of feeling punished, he gets focused attention, interaction, and physical contact, which often makes it feel more like a reward than a consequence.

The result is that he sometimes escalates because any reaction seems better than no reaction.

I'm curious how other Doms handle a brat who is playful, affectionate, and genuinely enjoyable to be around—but also absolutely relentless.

What punishments or consequences have actually worked for you when physical punishment isn't a deterrent?

Most importantly, how do you handle a brat who enjoys the game so much that almost every reaction feels rewarding?

What consequences actually make them stop and think,

"Maybe I should behave," instead of treating it like the next round of entertainment?

I'd love to hear real examples because I know I'm not the first Dom who's looked at their brat and thought, "You somehow turned punishment into a hobby."

List of Crimes

Calling me a Bitch

Periodic Hitting /Slapping /biting

And Generally being a cute nuisance