Quick question for Shopify store owners: How much time are you losing on "Where is my order" tickets daily?

Hey everyone,

I've been researching customer support bottlenecks for e-commerce brands recently. From what I’m seeing, almost 70-80% of daily tickets are literally just people asking "Where is my order?" or "How do I return this?".

For those running active stores, how do you handle this right now?

Do you hire virtual assistants/support staff?

Do you just handle it yourself late at night?

Or are you using some kind of automation that actually works without looking like a robotic rule-based bot?

I’m trying to map out a workflow to see if this can be fully automated using a simple backend script or AI assistant that directly hooks into Shopify tracking APIs, so it answers accurately without human intervention.

Would love to hear how much of a headache this currently is for your operations, or if you’ve already found a good way to solve it!

Posted Jun 8, 2026, 4:47 AM UTC

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