Quick question for Shopify store owners: How much time are you losing on "Where is my order" tickets daily?
Hey everyone,
I've been researching customer support bottlenecks for e-commerce brands recently. From what I’m seeing, almost 70-80% of daily tickets are literally just people asking "Where is my order?" or "How do I return this?".
For those running active stores, how do you handle this right now?
Do you hire virtual assistants/support staff?
Do you just handle it yourself late at night?
Or are you using some kind of automation that actually works without looking like a robotic rule-based bot?
I’m trying to map out a workflow to see if this can be fully automated using a simple backend script or AI assistant that directly hooks into Shopify tracking APIs, so it answers accurately without human intervention.
Would love to hear how much of a headache this currently is for your operations, or if you’ve already found a good way to solve it!
Posted Jun 8, 2026, 4:47 AM UTC