Is Performance Marketing Really the Hottest Skill in Digital Marketing Right Now?

I've been noticing that everywhere I look, people are talking about Performance Marketing. Job openings, courses, YouTube videos, LinkedIn posts — it feels like everyone wants to become a Performance Marketer these days.

As someone currently working in SEO, I'm curious:

• Is Performance Marketing actually more in demand than SEO right now?
• Are companies investing more budget into paid ads than organic growth?
• Is it easier to grow your career and salary in Performance Marketing compared to SEO?
• For someone with 1–2 years of SEO experience, does it make sense to learn Performance Marketing and move into that field?

I understand that SEO and Performance Marketing serve different purposes, but from a career perspective, it seems like Performance Marketing is getting a lot more attention lately.

Would love to hear from people working in agencies, startups, or in-house marketing teams.

Is this just a trend, or is Performance Marketing becoming the dominant skill in digital marketing?

Thanks! 🚀