Prime day prep

Images as thumbnails, not photos. Main image with the product filling the frame, readable at search result size. Secondary images that kill objections (dimensions, scale, what's in the box) beat pretty lifestyle shots almost every time.

Inventory buffer over everything. Running out mid-event is the most expensive mistake there is. You lose rank and the sales, and you're paying to claw both back after. I'd rather over-send and eat storage than stock out on the one-day traffic spikes.

Ads dialed in early, not on the day. Raising bids the morning of Prime Day is too late. I tightened campaigns a couple of weeks ahead so the data was clean going in, then scaled budget on winners rather than guessing live.

A real reason to click. A coupon or visible discount badge on a product already converting did more than a deeper cut on a weak listing. Discount your winners, not your dogs.

Reviews and Q&A cleanup. Pinning or answering the top objection in Q&A before the spike quietly lifted conversion. Free, and most people skip it.

Don't waste any time on: Deep price cuts on listings that weren't converting anyway. A discount doesn't fix a trust problem.