Obvious, but inconvenient truth

If you sell SaaS, the rejection you constantly experience is only partially on you. The part that is on you is whether you convey the problem you solve, how you solve it, and the value your customers get by solving it. Everything else is up to the prospects priority.

Your only chance to prove the above wrong is if you solve a problem the prospect doesn’t realize exists, which you solve in a unique and compelling way which makes it a priority (think category design, not video prospecting).

There is so much slop in here about rejection story telling…understand the stages of the buyer journey, recognize your job is to identify stage and progress prospects in said journey, and relax.

If 10% is in active awareness of a problem in your market, you’ll be fine.

The truth is, none of this will matter soon. Most companies are too proud to admit they don’t need to exist in the AI world. Squeeze the money you can get. Jah bless.