Has anyone successfully rebranded a TikTok account?

Around 2 years ago, I started a faceless meme account and grew it to 24k+ followers after a few videos went viral.

I eventually deleted TikTok for a while, and the account lost all of its momentum. Most of my content relied on viral memes, which wasn’t a great long-term strategy because meme content tends to have low watch time and doesn’t generate much revenue.

I’m now considering bringing the account back, but I’m unsure whether I should:

• Continue posting meme content
• Pivot into a different niche
• Completely rebrand the account

Has anyone here successfully revived or rebranded an account after a long period of inactivity?

Also, are faceless TikTok accounts still a viable way to make money in 2026, or is original/personal content generally required now?

I’d love to hear any experiences, successes, or mistakes to avoid.