Academic Survey: Consumer Perceptions of Pop-Up vs Permanent Luxury Stores (3–5 min)

Hi everyone,

I'm conducting a master's thesis study on how pop-up luxury stores and traditional permanent luxury stores influence brand desirability and whether these effects differ across different consumer types.

The survey takes approximately 3–5 minutes and is completely anonymous. I'm looking for participants aged 18+ with any level of interest in luxury brands, fashion, retail, or shopping experiences.

Your participation would be greatly appreciated and will contribute to academic research.

Survey link: https://grenoble.co1.qualtrics.com/jfe/form/SV_0SCadueweY3v41w

Thank you!