Raw District by Imtiaz - Good but not great

Imtiaz is a great developer and they have delivered great products which have given good returns to their investors.

However, I don't understand the hype with Raw District. the selling points are metro and being along sheikh zayed road.

My question to those buying or considering investing in Raw District, why would you get something at Jebel Ali, at aed 1.7k/sqft when Expo city, is at aed 1.9k/sqft, backed by the government, with a future Emaar mall walking distance away, Dubai exhibition center which will provide short term rental opportunities (some have projected more than 10% yields), ready metro, accessible to airport.

Expo City is a proper community, fully developed. Even emaar is banking on the growth of expo by having their projects outside of expo city. While Imtiaz has a plot surrounded by industrial area.

If you are looking at the office opportunity, do note that based on transactions in 2026 for the Galleries (commercial which is near Raw District), the rental price/sqft is around aed 100/sqft. Imtiaz will command a premium, but nothing too exciting, around 7% net yield.