June Drop Timeframe?

Hii all!!

I'm not new to Jellycat, but I've never purchased from the official website before. I REALLY want the new S'mores Amuseable that's coming out on the 16th and using it as an excuse to buy some other Jellies I really want.. my question is!

How quickly should I expect the new drop to sell out? I'm sure its popularity based, but do drops consistently all sell out really quickly?

Is there a timeframe/set time Jellies go live that I should be ready for?

I know that a boutique in my province does regularly get new drops, but I don't really want to wait an extra month + to get my S'mores! ;D

Any experience is appreciated!!