Open Letter to Ammon and Matt McNeff, Anotha One

Ammon and Matt,

Coffeezilla’s coverage was not the vindication you seem to think it was.

If anything, it made the core problem look worse.

Coffeezilla appears to have been able to come to attributable dollar values and track specific inventory issues in a matter of weeks. Meanwhile, Bricks & Minifigs had **16+ months before the public pressure campaign** to answer the most basic question in this entire dispute:

**Do you have Bryan’s LEGO or not?**

That is not a complicated PR question.

That is not a “creator drama” question.

That is an inventory and accounting question.

And after all this time, the public is still watching Bricks & Minifigs act like it is vindicating that someone else had to do the work you should have done privately, directly, and transparently a long time ago.

The fallout did not happen as a result of Ben's engagement.

It did not happen because Reddit asked questions.

It did not happen because customers and franchisees suddenly became unreasonable.

The fallout happened because Bricks & Minifigs engaged in bad faith with the people who trusted the brand.

Customers wanted answers.

Franchisees needed leadership.

Bryan needed accountability.

Instead, the response looked defensive, legalistic, selective, and hostile to basic transparency.

That is why people lost trust.

Not because the internet is mean.

Because the company had well over a year to resolve this before the public pressure started, and somehow still could not clearly answer whether it had the LEGO, what was sold, what remained, what was missing, and what Bryan was owed.

At this point, the path forward is simple:

Drop the aggressive legal pursuit.

Stop trying to litigate your way out of a trust problem.

Give Bryan a full accounting.

Return what is his.

Pay for what cannot be accounted for.

And apologize — plainly, publicly, and without corporate weasel words.

The damage to the brand did not come from people asking questions.

It came from how Bricks & Minifigs treated customers and franchisees when those questions deserved answers.