What's with the mod on r/lego assisting in the astroturfing campaign to try and save BAM? While simultaneously pretending he's only been in a BAM store one time, while LEGO is his whole life.

Anybody else seen this? I'm not going to name names to avoid harassment or violating Reddit TOS, but it's pretty insane.

At the same time BAM have an active paid astroturfing campaign going on in that sub. Can't help but feel the dude is involved.