SonicWall Pricing Update Effective August 1, 2026 (Details and your Window to Act)

SonicWall is adjusting pricing on select SKUs effective August 1, 2026.

We recognize that pricing changes impact your business and your clients, and this decision was not made lightly. Our goal is to continue providing industry‑leading cybersecurity solutions while investing in the technologies, services and support that help drive long-term success for our partners.

To support you through this transition, we are providing a clear planning window ahead of these changes, giving you the time and visibility needed to align internally and with your customers before the updated pricing goes into effect.

Here is what is changing, what is not, and what you can do before the deadline.

What is NOT Changing

• TZ Gen 7 and Gen 8 bare hardware and 1-year bundles
• EPSS term subscriptions (Gen 7)
• MPSS term subscriptions (Gen 7, Gen 8 TZ, Gen 8 NSa)

What IS changing (effective August 1, 2026)

• Gen 8 NSa hardware and bundles: up to 10%
• Multi-year subscription bundles (3&Free, Secure Upgrade): up to 10%
• APSS subscriptions, Gen 7 and Gen 8: up to 10%
• MPSS Monthly Billing (SPP): up to 11%
• Other subscriptions via Monthly Billing (SPP): up to 15%
• NSM Basic and Advanced: up to 15%
• A la carte security subscriptions: up to 20%
• Support subscriptions (24x7, 8x5): up to 20%

Why are Prices Changing

Sustained increases in component, logistics, and cloud delivery costs, combined with continued investment in Gen 8, AI-powered threat intelligence, and unified management.

Your Window

All current quotes are honored through July 31, 2026. If you have renewals or open opportunities, placing them before August 1 locks in current pricing. Multi-year bundles are at the lower end of these adjustments and is worth a conversation with customers if the timing works.

Full FAQ is available in the Partner Portal. Your account team can help with specific scenarios.

I am also sending this communication via email to all regions. Partners should receive my email within the next 24 hours – 6/11/2026.

Questions welcome in the comments.

Disclosure: Official communication from SonicWall's Global Channel Chief.