What to Look for in Reservation Software Reporting

One thing I don’t think gets talked about enough is how much you can actually learn from your reporting, especially if you utilize a great reservation technology like FareHarbor.

A lot of operators check revenue or bookings, but reporting can go much deeper than that. Depending on what you’re trying to figure out, you can use FareHarbor reporting to answer questions like:

• Am I pacing ahead or behind last year?
• Which tours are driving the most revenue?
• Where am I seeing demand that isn’t turning into bookings?
• Are certain activities filling up while others have room to grow?
• How much are discounts actually impacting revenue?
• Which affiliates or partners are generating bookings?
• How are customers paying?
• How much money was collected during a specific time period?
• What revenue is recognized now vs. deferred for future bookings?

That kind of information can help with decisions around pricing, staffing, inventory, marketing, and even which tours to promote more heavily.

A few reports that can be especially useful:

• Pacing Report for year-over-year performance
• Item Occupancy Report for capacity and demand
• Daily and Monthly Sales for quick revenue and booking snapshots
• Revenue by Type for collected, recognized, and deferred revenue
• Expenses and Discounts for promo code and adjustment impact
• Insights and Opportunities for quick suggestions based on common best practices

Personally, when I am helping a client on FH out with reporting, I don't ask "What report do we need to pull?", I always start with, "What decision are you trying to make?”

If you're not on FareHarbor, check out what's possible here -> https://fareharbor.com/manage/reporting/

If you are on FareHarbor, I can send you over some help pages if you need some reporting inspo!