Card stores got the reprints for eb03 and op13. But what’s the point if they’re still market price?

Seriously dreadful. I’m a player in the SoCal area and not a single spot is offering product at msrp. For players it would make sense to hook them up for supporting the game the most and not scalping. Multiple locations all have the reprint. But at 300 and 500 a box for eb03 and op13 respectively what’s the point ?