What are you doing to recover lost opportunities?

We operate two Toyota rooftops in the GTA.

Lately I’ve been wondering how much business we’re losing from things like missed calls, leads that don’t get followed up on properly, and deferred service work that customers never come back for.

Feels like there are opportunities slipping through the cracks every month, but it’s hard to quantify.

Curious what other stores are doing to stay on top of this. Anything that’s worked particularly well?