Need some ideas

So I have been practicing herbalism for 33 years now. My great aunt and Grams got me started at about six years old. I recently decided that because I love it so much, I want to start my own home apothecary and sell online. I am having such a hard time narrowing down what I want to make for selling. So far I know for sure that I will NOT be making bar soap, but I will be making lip balms. I also decided that I want to make scents and flavors that are more masculine oriented. Less flowers, more trees. Lol Please give me some ideas of what YOU would look for if shopping online at an herbalism shop. Thanks! 😄