How to appear in ChatGPT answers is a completely different game from ranking on Google

i have ran an experiment last week comparing what shows up when i search a B2B software term on google vs. asking the same thing in chatgpt. completely different results, sources and framing. the google rewards the optimized page and chatgpt seems to reward the brand that shows up in reddit threads, review sites and comparison listicles like basically the stuff that reads like a real person said it. while figuring out how to appear in chatgpt answers feels less like seo and more like reputation building across third party sources and most marketing teams are still treating it like the same game. anyone building a workflow around this or still in the waiting phase?