The film industry is undergoing the same change the music industry went through 10-15 years ago.

I've seen a lot of people come on here and complain that having millions of followers is yet another requirement they now have to worry about in order to get financing for their projects. But I don't necessarily think that's true in every scenario and I'm going to use the music industry to prove why.

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Before social media, there were a few ways singers could break into the music industry. You could win some kind of talent scout competition (i.e American Idol), you could become involved in a city’s music scene and then maybe you’d run into a top producer there, maybe your dad was a producer, and then there was the Disney Channel to Pop Star pipeline. But then, around 10-15 years ago, record labels discovered that they could find artists using YouTube (and now TikTok). This is how people like Doja Cat, the Weeknd, and Justin Bieber got signed to their first record deals.

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When this started happening, the old methods didn't suddenly disintegrate or start coming with the new expectation of an artist having millions of views and followers. That old system still exists how it was before, it just continues to benefit like 5 people a year. But now that artists could just post their music online, they could be the ones in charge of their career. Sometimes it works out, a lot of times it doesn't. But that was always gonna happen.

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Everyone who gets discovered on social media doesn't have an astronomical amount of views, sometimes they just have a decent amount and consistency. What I’m trying to say is that you need to stop grieving a system that was never going to choose you. Yes, social media is now a new skill to learn, and it's certainly not easy or guaranteed to provide results. But it's a much better bet than hoping that because you have a good script, funding will just come about.

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This is a new opportunity to take control of your destiny, you should try it. Besides, a good chunk of the directors to break in, in the next 10 or so years, will probably have some sort of social media presence.

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