Are Businesses Paying Enough Attention to AI-Generated Recommendations?

Do you think most businesses realize how many potential customers are now using AI tools to find products, services, and solutions? A few years ago, most people would open a search engine and browse through multiple results before making a decision. Now it seems like more users are simply asking an AI assistant and trusting the answer they receive.

This shift raises an interesting question. If people are relying on AI-generated answers, shouldn't businesses be paying closer attention to whether they're actually being mentioned in those conversations? It feels like visibility is evolving beyond traditional search rankings.

I'm curious how others see this trend. Are companies adapting quickly enough, or are most still focused only on traditional SEO strategies?