Self-Managing SEO for my biz in the DC, MD, VA Area

Hey probably a long shot... any other business owners in the DMV that are doing their own local SEO? Feel free to dm, I think this is a unique area because a lot of businesses are targeting the tri state intent, but it often thins down the content.

I've tested stuff across a few different sites I have, service area pages have been working but only when I scale them slowly.