Magic Big Red Sales & Marketing Button

Here is one of those blue pill vs red pill type questions, but with no pills.

You are a business owner. If you had a Big Red Magic Button in front of you & when pressed, it would give one of your employees (or you) one skill in sales & marketing, what would that skill be?

Options not available "More sales", "More Money","More presses" etc. 😉

This question comes from networking events over the last couple of months, with business owners here in the UK, who had been on business start-up courses that included a very small "sales" & or "marketing" session, none were happy with what they had learnt and thought it was just a box ticking exercise!

Thanks in advance!