[Shoppycourses.com] Dr. BJ Fogg – Design for Behavior Change

Is Dr. BJ Fogg's Design for Behavior Change worth it? (behavior design course review)

For those unfamiliar with BJ Fogg, he's a behavior scientist at Stanford and the creator of the Fogg Behavior Model and Tiny Habits methodology.

His work has influenced product design, digital marketing, habit formation, health programs, and user experience design for decades.

What caught my attention is that this course doesn't seem aimed at self-improvement alone.

Instead, it appears focused on teaching a systematic framework for influencing behavior in products, services, organizations, and customer experiences.

👇 Access at website: Shoppycourses(.)com

A major part of the training appears to revolve around the Fogg Behavior Model.

The core idea is that behavior happens when three elements come together:

• motivation
• ability
• prompt

BJ often describes behavior using the formula "B = MAP" (Behavior = Motivation + Ability + Prompt).

The model is used to diagnose why behaviors fail and how to design systems that increase the likelihood of action.

For people working in product design, marketing, UX, coaching, or organizational change, that framework alone may be worth exploring.

👇 Access at website: Shoppycourses(.)com

The audience descriptions repeatedly mention:

• product managers
• UX designers
• startup founders
• digital marketers
• consultants
• behavior change professionals

The course seems especially relevant for people building products or services where user action directly impacts business outcomes.

I'm curious whether practitioners working outside technology and digital products find the same level of value.

👇 Access at website: Shoppycourses(.)com