Cigar Festivals?

Has anyone ever gone to any cigar festivals such as Cigar Aficianado's Big Smoke? Me and my friends like to do a yearly trip and sometimes we like to hit up a convention or something related to our hobbies. I just don't know how interesting a cigar festival would be and if it would be worth traveling. I've done small events at local shops and those are always fun, but those are more of a fun way to spend an evening rather than plan a whole trip with friends. Anyways, just though I'd see if anyone has experience in the community.