Favorite lesser-known horror authors (and recs for specific books)?

I'll go first:

Stephen King (nah, nah... kidding). Ahem --

Richard Laymon: he's an acquired taste, but I remember very much enjoying In the Dark, Darkness Tell Us, Savage and Body Rides.

Tim Waggoner: Pandora Drive, LIke Death, and Darkness Wakes are all fun reads.

Christopher Golden: my favorites by him so far are Road of Bones and The House of Last Resort.

I realize none of these are exactly incredibly obscure, but in my experience none of them are household names, either. I discovered Laymon on the $1 rack at Half-Price Books back in 2012 or so; Waggoner was my creative writing instructor in college; and Golden (like Waggoner) does a lot of tie-in stuff, Buffy and Angel-related mostly, but also does original horror and dark fantasy as well.

What are everyone else's B (or below)-tier horror recs?