Good AEO and SEO but traffic dropping. How do we retain traffic?
I manage a travel website and compared Google Search Console data for March 2025 vs March 2026.
Even though average position improved, clicks dropped sharply.
| Metric | Mar 2025 | Mar 2026 | Change |
|---|---:|---:|---:|
| Clicks | 15,612 | 4,993 | -10,619 / -68% |
| Impressions | 1,133,600 | 939,231 | -17% |
| CTR | 1.38% | 0.53% | -61% |
| Avg position | 8.84 | 6.91 | Improved |
The site also has good AI visibility for many queries and is doing great in AEO, but overall website traffic is much lower.
How do you retain organic traffic when Google rankings and AI visibility are good, but CTR and clicks are falling?
Would you focus first on titles/meta descriptions, content refresh, schema, internal links, better snippets, or creating more commercial landing pages?
How do you retain the same organic traffic year after year when Google rankings are stable or improved, AI visibility is good, but clicks keep falling?
Posted Jun 14, 2026, 12:24 PM UTC
10