marketing - what to choose?

I'm a fresh marketing graduate and social media marketing (e.g., captions, videos) constitutes most of my experience. I want to enhance my analytical skills, but I do not have experience at all except for my school projects that are merely hypothetical numbers. How can I sell myself to companies and prove to them that I can bridge the gap between my creativity experiences and the analytical job position I will be applying for? Or should I stick with content marketing? Please help me 🥹

​

P.S. I really am more interested in media/entertainment companies and event agencies but I heard there is little to no work-life balance