Which CRMs will be the winners and losers as AI reshapes the market?
In the past I've recommended HubSpot for small/ mid sized clients, mostly because they have the biggest ecosystem of specialists and partners and there are lots of online training courses.
I wonder how much that will matter as AI increasingly simplifies many of the complex integrations, automations and tasks? In fact, one new client asked me just last week whether they needed a CRM at all or could just build agents to CRM like tasks when they needed them.
I don't think we're there yet, but I do wonder if we'll see the competitive landscape shift very quickly from the big incumbents.
What do you think?
Posted Jun 15, 2026, 12:55 PM UTC
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