How would you do outreach in this situation?

Question

About a year and half ago, we had a situation where one of my clients was making about $30-40k per month for years from Google Ads, and suddenly it went to $0 for a number of months (without us changing anything). After seeing that most businesses are getting 20-60% in ad or click fraud per industry metrics, we saw a big opportunity to help businesses to prevent going through what I went through, given our collective expertise.

A few of my buddies and I who are security researchers have since built (and are continuing to build) a SaaS app that identifies one’s traffic, and prevents bots and fraud from impacting a person or business’s ads/and the algorithm – we’re mostly focused on Google Ads/FB/Reddit Ads for the time-being but really it’s for all ad platforms. 

With extremely limited outreach so far, marketing agencies seem like the ones that have paid the most attention --- however it wouldn't be fair to say because I haven't done any outreach to other segments. If you were in my shoes, for this kind of saas tool, to whom would you reach out to ( or run ads to, or perhaps make partnerships, or maybe something else?), and how would you reach out (aka what's your favorite outreach medium, and message?

Thanks for sharing redditsters

Posted Jun 17, 2026, 1:11 PM UTC

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