I present to you; The Anti AI trade.
Companies that the market believes will be disrupted or is overlooking.
The Anti AI Trade.
The idea is picking up industry leaders at discount. In many cases, companies that the market is pricing for near term disruption, severely overstating the capabilities and speed in which AI will be implemented.
Software consultancy's. When code is cheaper to produce, why pay top bucks for it? The business model is believed to be dead & almost any software consultancy is trading below 50% or more from the top. In reality; these consultancy companies are not just outsourced programmers and chat bots are nowhere near being able to offer consultancy class guidance.
Many major apps or SaaS companies. When code is easier to produce, apps suddenly become easily replicable and thus the technical moat has decreased. In reality, some of these firms have massive data advantages and network effects - along with different organisational structures and competencies, that just can't be replicated.
Consumer discretionary. Has nothing to with AI - and that is the idea. While money has been flowing to AI, it leaves some industries underlooked and underinvested. The same goes with Healthcare. Whom is trading at closer to historical valuations.
Industry Leaders At A Discount (note, not all discounts are due to AI):
Accenture (#1 Listed software consultancy)
Duolingo (#1 Learning app)
Match Group (#1 Dating app)
Adobe (#1 Creative Software)
Teleperformance (#1 Call & Customer Service)
Rockwool A/S (#1 Listed pure play stone wool)
Netflix (#1 Streaming)
Mercado Libre (#1 Ecommerce Latin America)
Not Financial Advice. I can have made mistakes. Do your own research. I have shares in some of mentioned companies ( Accenture, Rockwool & Match Group ).
Any ideas for other companies/sectors, that belong in the Anti AI Trade? And why?
Posted Jun 17, 2026, 1:11 PM UTC